Logo design and branding

Kidson Trigg are established auctioneers with a strong heritage and reputation. They wanted a brand refresh that would reinforce their authority and authenticity while making it immediately clear what they do. The identity was developed to convey a sense of tradition and trust, while giving the brand a distinctive presence within a competitive market. A strong, confident logo and considered visual language helped position Kidson Trigg as an established and credible auction house, balancing heritage with a more contemporary and recognisable identity.

Forkful Food is run by a passionate cook on a mission: to create exquisite, home-cooked food that makes entertaining effortless. From delicious family meals to party food and beautifully crafted canapés, Forkful Food takes the hassle out of hosting. Everything is prepared with care and delivered straight to your door, providing an instant food solution for the most discerning of hostesses.

My role was to design the logo and develop a distinctive brand identity that could work consistently across a range of printed materials. The result was a warm, inviting and versatile identity that reflected the quality of the food while giving Forkful Food a recognisable presence across its customer touchpoints.

REH has a clear ambition: to renovate empty homes and bring them back to life. Empty shells of houses are resurrected and reimagined, making the most of the existing brick, space and potential. So many properties simply need a thoughtful investment to make them good again. REH is about remaking, redoing and reusing — working with what is already there and restoring buildings to what they were originally intended to be.

The logo and wider brand identity needed to reflect this philosophy: honest, clear, reliable and strong. A straight forward identity that communicates the practical nature of the business while also capturing its sense of renewal and potential.

Moonrakers was a team of five walkers training together in Wiltshire for the London MoonWalk, raising awareness and vital funds for breast cancer research. I was proud to be part of the team and designed the Moonrakers identity to capture the spirit of the challenge. The logo brings all five team members together, with a strong use of pink to reflect the breast cancer cause, combined with a subtle moon motif to connect directly to the MoonWalk itself.

The result is a simple, energetic and memorable logo that represented both the team and the purpose behind the walk.

A logo and visual identity for an established yoga instructor with a loyal following and regular class attendees. The brief was to create a brand that reflected the principles of yoga — balance, calm and mindfulness — with a soft, meditative feel. The identity was designed to feel considered and understated, creating an immediate sense of tranquillity.

My role was to develop the logo and extend the branding across a range of printed materials and merchandise, including bespoke yoga bags, ensuring a consistent and recognisable identity across every touchpoint.

Nina Nutrition loves yellow. To her, it represents joy, happiness, strength and good health — the perfect expression of her positive approach to nutrition. The brief was to create a simple, confident logo that communicated her personal and approachable nutritional service. From hormone testing and nutrition plans to tailored programmes, Nina Nutrition takes a focused, individual approach to helping each client achieve better health.

My role was to develop a bright, distinctive identity that captured Nina’s personality while giving the business a professional and recognisable presence across its communications.

Will Midlane is a grounded, compassionate and dedicated psychotherapist and counsellor, offering an open and inclusive service for anyone who feels they need someone to talk to. His approach recognises that it is okay not to be okay, creating a safe space to explore the experiences and circumstances that shape us. The tree became the central inspiration for the identity. Just as a tree’s roots provide the foundations from which it grows and flourishes, Will’s approach is about looking beneath the surface — exploring the deeper roots of personality, experiences and background to understand what shapes an individual.

My role was to create a logo that captured this philosophy: grounded yet hopeful, with a sense of growth, strength and nurture. The resulting identity reflected the idea that by understanding and nourishing our roots, we can create stronger foundations for the future.

Teal & Grey was a fun, heartfelt cushion company with a unique proposition: transforming old clothes filled with memories into beautiful cushions and soft doorstops. From much-loved school uniforms to clothing belonging to loved ones who had passed away, each piece carried a story. The brand needed to acknowledge the emotional value behind the products while remaining youthful, light-hearted and full of personality.

My role was to create a playful logo and visual identity that captured this balance of sentiment and joy. I then developed the branding across printed materials and packaging, creating a cohesive identity that felt warm, personal and instantly recognisable — a brand with plenty of heart and soul.

Alix Robertson offers bespoke property services to owners of private homes across the country. Their small team of dedicated professionals bring extensive property expertise, managing every aspect of home ownership with the utmost discretion, care and attention to detail.

The logo needed to reflect this quiet confidence — discreet, professional and personal, while conveying the bespoke nature of the service and the trust placed in the team. The branding then expanded to a number of printed items.

Audrey Wiggin Associates specialises in Executive Coaching and Leadership Training for senior executives and future leaders.

The logo needed to strike the right balance between corporate professionalism and a more personal, approachable feel. It also needed to be versatile, working seamlessly across a range of communications and platforms while reflecting the experience, confidence and forward-thinking nature of the business.

Zetta Connect creates business spaces that work for both landlords and tenants alike, combining smart infrastructure with seamless connectivity. As specialists in telecoms, networks and connectivity infrastructure, they provide Wi-Fi consultancy, project management and end-to-end connectivity solutions.

I developed the name and logo to capture the essence of the business — connection, infrastructure and seamless communication — creating a distinctive identity that feels modern, professional and highly relevant to the industry.