Mary offers a full creative design service for start-ups and established businesses alike, helping clients develop strong visual identities and bring their ideas to life — from the initial concept through to finished brand and marketing materials.

Alongside her professional design work, Mary also offers one-to-one and small-group art tuition for students looking to strengthen their sketchbooks and achieve higher grades at GCSE and A Level. Drawing on her professional design background and experience teaching Art & Design during her PGCE year, she can help students develop ideas, experiment with different techniques, refine their work and understand what examiners are looking for across Art, Photography, Graphic Design and Textiles.

Creative Design & Art Tuition

Once Mary has a clear understanding of your business, your ambitions and the direction you want to take, she will set to work developing the initial creative proposals. Depending on the scale of the project, this may be one considered direction or a selection of up to three creative routes. Each proposal is carefully developed to explore the strongest possible solution for your brand, bringing together colour, typography, imagery, layout and overall visual style.

The presentation stage is an important part of the process. Your feedback is key — perhaps you love one direction, would like elements changed, want to develop one particular idea further, or are ready to sign it off. Mary will work with you through this process, refining and developing the design until it feels right.

This same guidance-and-development approach runs through Mary’s art tuition. As a tutor, she encourages students to explore ideas rather than simply telling them what to do. She helps them understand why something works, where an idea could be pushed further and how experimentation can lead to stronger outcomes. Whether developing a brand or a sketchbook, the aim is the same: to find the strongest creative solution through exploration, considered feedback and refinement.

From Brief to Creative Direction

Strong imagery and well-crafted copy are essential to presenting a product or service at its very best. For many design projects, Mary will art direct a photo shoot, working closely with photographers and stylists to create focused, relevant imagery that feels completely aligned with the brand. Mary has a trusted network of photographers she works with and believes that being on set is an important part of the process. From styling and composition to lighting, framing and overall visual consistency, she keeps the brand firmly in mind while also ensuring imagery is shot in the right proportions for different platforms and applications.

This eye for composition, imagery and visual storytelling also feeds directly into Mary’s art tuition. As an Art & Design tutor, she helps students think carefully about how they photograph, present and develop their own work — whether that means selecting the strongest image, experimenting with composition, documenting a creative process or finding ways to communicate an idea more effectively. The emphasis is on helping students become more confident and considered creatives: learning to look critically at their own work, make purposeful choices and understand how presentation can strengthen an idea.

Imagery, Storytelling & Creative Direction

With the plethora of online platforms available today, businesses often need a whole range of different-sized files, logos, messages and imagery to work across websites, social media and digital marketing. Promotional materials such as brochures, marketing collateral, signage and business cards may also be required.

Mary can prepare artwork for both digital and print, ensuring that everything remains consistent, professional and recognisable across every application.

At this stage, it can also be useful to create a brand book — a set of clear brand guidelines that becomes the ‘bible’ of the business. It provides a valuable reference point for how the brand should look and communicate, helping to maintain consistency as the business grows and evolves.

Bringing the Brand to Life - and Developing Creative Potential

PRIVATE POLICY

+44 7989 421094
hello@marytilldesign.co.uk